How a design can influence the choice of a hotel?

Zakoski, Ilija (2021) How a design can influence the choice of a hotel? iJournals: International Journal of Social Relevance & Concern (IJSRC), 9 (2). pp. 7-11. ISSN 2347-9698

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Abstract

A basic component of tourism is the hotel industry
that created the so-called hotel product-complex of
related services specifically tailored, designed,
equipped, and intended for customers, their needs,
tastes, opportunities, and desires. Basically, the
hotel product is space, location, and services while
the basic external elements are the price of services
and the general image The development of
international tourism, grounded in the general
civilizational development of the world economies,
the standard of the population, and the new needs
of consumers, condition the further development of
hotel products in terms of quality, price,
specialization, and standardization which are
additional values for consumers as they create new
experiences: entertainment, recreation,
rehabilitation, education, personal services, and
other similar attractions.
The design of the hotel product, as the subject of
this paper, is expressed as an artistic technological
task and goal for service providers, i.e., a
marketing tool for segmenting positioning,
restructuring, or differentiation of hotel products
and as a visual tool to meet the needs of tourists in
the competitive struggle for their market conquest.
What is the impact of the design on the choice of
hotel is the aim of this research which was
conducted anonymously through a questionnaire
that was completed electronically on the territory
of the Republic of North Macedonia during March
2020.

Item Type:	Article
Subjects:	Social Sciences > Economics and business
Divisions:	Faculty of Tourism and Business Logistics
Depositing User:	Dejan Metodijeski
Date Deposited:	17 Dec 2021 08:08
Last Modified:	17 Dec 2021 08:08
URI:	https://eprints.ugd.edu.mk/id/eprint/28905

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