Mitreva, Mila and Arsova, Monika (2021) The adoption of e-commerce trends and the financial performance of SMEs in the Balkan region. In: 2021 International Summer School, 20-22 Sept 2021. (In Press)
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Abstract
The e-commerce acceleration since the occurrence of the Covid-19 pandemic has reshaped the world. Through this new way of conducting business, new ‘online’ world has been created, in which every company is required to be flexible and adapt to the new circumstances. However, the SMEs in the Balkan countries were not fully prepared for this new digital transformation and only the most agile ones were able to adapt to this trend. Therefore, the digital channels through which the companies managed to sell their products and offer their services deeply affected the companies’ financial performance. Undoubtedly, the e-commerce trends affect the consumers’ perception towards the companies’ brand values. Thus, the future economic stability depends on the choices that are made today. Accordingly, the aim of this paper is to provide understanding of which marketing trends have shown to exercise positive results in the performance of the SMEs in the Balkan region.
| Item Type: | Conference or Workshop Item (Poster) |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Economics |
| Depositing User: | Mila Mitreva |
| Date Deposited: | 09 Nov 2021 08:58 |
| Last Modified: | 09 Nov 2021 08:58 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/28718 |
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