Creating the identity and brand of Skopje as a tourist destination

Todorovic, Emilija (2018) Creating the identity and brand of Skopje as a tourist destination. In: 7th International Congress: Hospitality as a Quality Factor of Tourist Destination Offer and Competitiveness, 02-03 Nov 2018, Belgrade, Serbia.

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On a market where there are countless tourist destinations that offer a variety of products, being special, unique and appealing is indeed a privilege but not an impossible mission if the goal is to be different from others and have a strong identity that will facilitate the consumers when making a decision to select the destination they will visit. Considering that Skopje as a tourist destination annually visits almost 1/3 of the total number of tourists in Macedonia, there is a need for building own identity and brand of tourism products that the city offers on the market.
The aim of this paper is to analyze the tourism product of Skopje, through a SWOT analysis of the city's receptive, attractive and communicative factors, in order to see the main elements on the basis of which the identity of the city would be built.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Dejan Metodijeski
Date Deposited: 12 May 2021 07:10
Last Modified: 12 May 2021 07:10

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