Tourist valorization of Skopje Old Bazaar

Todorovic, Emilija (2018) Tourist valorization of Skopje Old Bazaar. International Journal Knowledge, 27. pp. 139-145. ISSN 1857-923X

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The city of Skopje is a destination that annually visits almost 1/3 of the total number of tourists coming to Macedonia. It has a rich cultural heritage that attracts a growing number of tourists on a daily basis. In the interest of planning the sustainable development of the cultural tourism in the city, it is of great importance that the tourist valorization of the cultural heritage, assessing their value from the aspect of tourism. The subject of valorization should be all the tangible and intangible cultural assets of the city in order to hierarchically align them on the basis of their value, which will give directions in strategic planning for the development of cultural tourism. This will determine which of them are leading in the overall cultural tourism product of the city, and in which they have yet to invest. Since the tourist valorization of the entire cultural heritage of the city of Skopje is a complex and long-lasting process, in this work I will make the valorization of one of the most important cultural sights of the city, the Old Bazaar. It is located on the area from the Stone Bridge to Bit Pazar and from Kale to the River Serava and it dates back to the 12th century. The Bazaar suffered great damage in earthquakes in 1555 and 1963, as well as in two world wars. Subsequently, it was reconstructed on several occasions and nowadays represents the only remaining cultural monument in the Republic of Macedonia, which has kept its multicultural heritage of different civilizations. In addition to the original architecture and craft shops, there are many monuments of culture and religious buildings as witnesses of the multiethnicity of Skopje through the centuries. Due to its cultural, historical, social, architectural, educational and scientific value, in 2008, a Law was passed enabling the Old Skopje Bazaar to be declared a cultural heritage and since then it has been under the permanent protection of the state. Although there are many qualitative and quantitative measures for the implementation of tourist valorization, in this paper I will apply the Hilary du Cros method, which due to its complexity and the numerous indicators through which the valorization of cultural goods is examined, is considered one of the most reliable methods most reliable. The method will be modified in terms of specific and indicators and adapted to the subject of tourist valorization. In order to avoid subjectivity in the research and assessment, a survey of 20 experts from different fields (tourism, history, art, geography) was conducted. Based on their answers and evaluations of the indicators of tourist valorization, a realistic assessment was made of the tourist value of the site. Some of the respondents were examined electronically, and some by direct survey.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Dejan Metodijeski
Date Deposited: 14 May 2021 07:07
Last Modified: 14 May 2021 07:07

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