Tourist valorization of Skopje Fortress Kale

Todorovic, Emilija (2020) Tourist valorization of Skopje Fortress Kale. In: Sustainable Tourism-Perspectives and Challenges, 23 July 2020, Veliko Tarnovo, Bulgaria.

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The city of Skopje is a destination that annually visits almost 1/3 of the total number of tourists coming to Macedonia. It has a rich cultural heritage that attracts a growing number of tourists on a daily basis. In the interest of planning the sustainable development of the cultural tourism in the city, it is of great importance that the tourist valorization of the cultural heritage, assessing their value from the aspect of tourism. The subject of valorization should be all the tangible and intangible cultural assets of the city in order to hierarchically align them based on their value, which will give directions in strategic planning for the development of cultural tourism. This will determine which of them are leading in the overall cultural tourism product of the city, and in which they have yet to invest. Since the tourist valorization of the entire cultural heritage of the city of Skopje is a complex and long-lasting process, in this work I will make the valorization of one of the most important cultural sights of the city, the fortress Kale. Although there are many qualitative and quantitative measures for the implementation of tourist valorization, in this paper I will apply the Hilary du Cros method, which due to its complexity and the numerous indicators through which the valorization of cultural goods is examined, is considered one of the most reliable methods most reliable. The method will be modified in terms of specific and indicators and adapted to the subject of tourist valorization.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Dejan Metodijeski
Date Deposited: 14 May 2021 07:10
Last Modified: 14 May 2021 07:10

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