Implementation of e-commerce webshop, CRM and marketing planning

Jovanov, Tamara and Disoska, Valentina (2021) Implementation of e-commerce webshop, CRM and marketing planning. [Project] (Submitted)

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The main objective of this project is to improve the market performance of the Company by strengthening its market position.

Specific Project Objectives:
1.Improve the performance on the local and regional markets
2.Increase the number of new customers/ customer loyalty (online/offline)
3.Increase customer awareness about the company/products

The project is implemented through 3 phases:
Phase 1:Products Analysis / Development of Marketing and Selling Strategy, Budgeting and Action Plan.
Phase 2:Design of e-commerce based website with payment processor, photos and product description. Design of CRM system.
Phase 3: Website promotion and implementation of internet marketing tools and action plan.

Item Type: Project
Subjects: Social Sciences > Economics and business
Social Sciences > Media and communications
Divisions: Faculty of Economics
Depositing User: Tamara Jovanov
Date Deposited: 15 Feb 2021 10:29
Last Modified: 15 Feb 2021 10:29

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