Jovanov, Tamara and Disoska, Valentina (2021) Implementation of e-commerce webshop, CRM and marketing planning. [Project] (Submitted)
Preview |
Text
PRO-MKD-TOR - repository.pdf Download (59kB) | Preview |
Abstract
The main objective of this project is to improve the market performance of the Company by strengthening its market position.
Specific Project Objectives:
1.Improve the performance on the local and regional markets
2.Increase the number of new customers/ customer loyalty (online/offline)
3.Increase customer awareness about the company/products
The project is implemented through 3 phases:
Phase 1:Products Analysis / Development of Marketing and Selling Strategy, Budgeting and Action Plan.
Phase 2:Design of e-commerce based website with payment processor, photos and product description. Design of CRM system.
Phase 3: Website promotion and implementation of internet marketing tools and action plan.
| Item Type: | Project |
|---|---|
| Subjects: | Social Sciences > Economics and business Social Sciences > Media and communications |
| Divisions: | Faculty of Economics |
| Depositing User: | Tamara Jovanov |
| Date Deposited: | 15 Feb 2021 10:29 |
| Last Modified: | 15 Feb 2021 10:29 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/27784 |
Actions (login required)
 |
View Item |