Overview of price discrepancies among hotels positioned in the same category

Temelkov, Zoran (2020) Overview of price discrepancies among hotels positioned in the same category. Hotel and Tourism Management, 8 (2). pp. 11-23. ISSN 2620-0279

Text 253 - Published Version Download (46kB)

Abstract

Hotels have a variety of pricing methods at their disposal when defining adequate pricing strategy. Nevertheless, irrespective of the complexity and the manner in which room prices are calculated all methods are based on certain factors which have an influence on the final room rate. Accordingly, the perception regarding the impact of each factor along with the expected value provided to the customer will cause for hotels to charge different prices. The prices offered on Booking.com for hotels falling in different categories allow examination of the potential price differences among five, four, three and two stars hotels in multiple cities in Europe. The findings suggest that even though two hotels may belong to the same category, their prices may differ few hundreds of per cents which implies that the level of value offered to guests can vary significantly.

Item Type:	Article
Subjects:	Social Sciences > Economics and business
Divisions:	Faculty of Tourism and Business Logistics
Depositing User:	Zoran Temelkov
Date Deposited:	10 Feb 2021 08:55
Last Modified:	10 Feb 2021 08:55
URI:	https://eprints.ugd.edu.mk/id/eprint/27731

Actions (login required)

View Item