Bardarova, Snezana and Serafimova, Mimoza (2020) The impact of price management on business оperation of the enterprise: theoretical aspect. In: Third International Scientific Conference"Challenges of tourism and business logistics in the 21 st century" ISCTBL, 13 Nov 2020, Stip, Republic оf North Macedonia.
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THE IMPACT OF PRICE MANAGEMENT ON BUSINESS ОPERATION OF THE ENTERPRISE-THEORETICAL ASPECT.pdf Download (929kB) | Preview |
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Abstract
Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. Prices are crucial for the efficient operation of the company. Managers need guidance on which organizational levers to activate in order to increase the effectiveness of the pricing programs at their firms. Strategic pricing requires a stronger relationship between marketing and the other sectors of a company. In order to enhance companies' economic and financial performance, the pricing policies should be defined by their internal capacities and on the basic systematical understanding of needs and wishes of their customers, in addition to market conditions such as, economic conditions and degree of competition. In this context, this paper will analyze a theoretical aspect and model that indicates the impacts of pricing management (price policy and price strategies) on business operation of the enterprise.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | enterprises, price management, price policy, marketing, strategy |
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Snezana Bardarova |
| Date Deposited: | 07 Feb 2021 13:30 |
| Last Modified: | 07 Feb 2021 13:30 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/27629 |
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