Temelkov, Zoran (2020) Overview of perceived value for money score for five stars hotels in selected cities – comparison of online reviews. SocioBrains, International scientific refereed online journal with impact factor (74). pp. 1-7. ISSN 2367-5721
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Abstract
In a highly competitive environment such as the hospitality industry, hotels should strive to gain
competitive advantage by offering higher value for money for their customers. It is evident from the vast
literature that multiple factors affect customers lodging decision. Being aware of the customers' decision
making process as well as the attributes that receive higher weight, hotel managers make an effort to enhance
these attributes.
Perceived value for money is one of the most important factors used by guests to evaluate their satisfaction
with the hotel quality. Accordingly, the objective is to examine whether there are discrepancies in the
perceived value for money among five stars hotels, operating in selected cities in Europe, base od available
reviews on Booking.com.
The findings point out that guests may assign different score about the perceived value for money among five
stars hotels even though it comes naturally that same level of value should be obtained from the same category
of hotels. Moreover, the findings offer some recommendations about potential areas which may be of interest for further research.
| Item Type: | Article |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Zoran Temelkov |
| Date Deposited: | 08 Feb 2021 08:21 |
| Last Modified: | 08 Feb 2021 08:21 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/27604 |
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