Application of methodology KAIZEN in Macedonian insurance company

Mitreva, Elizabeta and Stojanovski, Goran (2020) Application of methodology KAIZEN in Macedonian insurance company. ILIRIA International Review, 10 (2). pp. 57-77. ISSN 2192-7081/ e-2365-8592

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This scientific work presents the application of the KAIZEN methodology and quality methods and techniques for improving the quality of sales processes. In order to achieve the planned goals, it was applied to a Macedonian insurance company. The methods will help in the condition of continuous improvement and screening insurance company, for improved sales networks. In this research were used primary data obtained from sources using the observation method. Secondary data were used from public sources published to state agencies and internal reports of the insurance company. With the help of these reports, an analysis was made of the company's achievements and the trend and the situation on the insurance market in R.N. Macedonia. The analyzes provided useful information for the insurance company in the direction of proper decision making, creating better pricing strategies, and ensuring a more secure placement of new insurance products. The results of the research with the applied methodology are widely used not only in the insurance market but also in all other industries.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Elizabeta Mitreva
Date Deposited: 02 Feb 2021 08:39
Last Modified: 02 Feb 2021 08:39

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