A modern approach to process management within the Macedonian insurance company

Mitreva, Elizabeta and Stojanovski, Goran (2020) A modern approach to process management within the Macedonian insurance company. In: the 3rd International Conference "Challenges of tourism and business logistics in the 21st century", 13 Nov 2020, Microsoft Teams.

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The aim of the paper is to achieve and realize the planned sales objectives of Eurolink Insurance AD Skopje by applying the methods for quality improvement which are in the direction of continuous improvements of the activities in the sales network. The benefits are in the direction of achieving more dynamic development and better planning of marketing activities for proper market assessment. The results of the analyzes obtained are used for proper decision making, creating better pricing strategies and for more secure placement of new insurance products. In addition, with the application of these methods, the company has the opportunity to more easily detect the needs and expectations of customers, to reveal its weaknesses, to improve its productivity and to expand its market share.

Keywords: KAIZEN method, quality techniques, sales processes, insurance market, planned goals.
ЈЕЛ класификација: G22, G52, L11.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Elizabeta Mitreva
Date Deposited: 02 Feb 2021 08:38
Last Modified: 02 Feb 2021 08:38
URI: https://eprints.ugd.edu.mk/id/eprint/27418

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