Digital marketing and its importance during the pandemic

Miteva, Natasa and Popova, Dushica and Kuzelov, Aco (2020) Digital marketing and its importance during the pandemic. In: Third International Scientific Conference: Challenges of tourism and business logistics in the 21st century »ISCTBL 2020«, 13 Nov 2020, Stip.

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Marketing plays enormous role in every competitive business, every day of its operation. The
economic crisis and world pandemic situation we are facing nowadays have strengthened its
impact on companies, customers and sales. Furthermore, it became a desperate need for
survival for the businesses, no matter how big or small. This paper outlines the importance of
digital marketing and the effect on audience, presence, sale, growth, and employment. It gives
an in depth understanding of how with the use of digital marketing tactics, the businesses can
sustain and grow their customer relationship, earn loyalty, and create sustainable image.
Taking all these steps towards success, at the same time benefiting from low cost and time wise
strategies, businesses are learning, implementing and using each possible aspect of digital
marketing in order to succeed during the difficult situation they are facing today.
Key Words: marketing, digital marketing, growth, pandemic, business, customers
JEL classification: M31

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Aco Kuzelov
Date Deposited: 01 Feb 2021 09:22
Last Modified: 01 Feb 2021 09:24

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