Ristova, Cvetanka (2020) Sports event tourism - an evolving business opportunity for the hotel industry. Activities in Physical Education and Sport, 10 (1-2). pp. 6-9. ISSN 1857-7687
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Abstract
The growth of sport tourism shows no sign of slowing down. It is now believed to be the fastest-growing segment within the tourism industry. A decade ago, attending a sporting event, could have meant buying a baseball season ticket and a parking pass. Perhaps some food and drinks. But nowadays the sports event industry has undergone a massive transformation. Sports event tourism is faced with the need to create new sports products typical for the destination as more people get involved in sports — not play, but to cheer for their teams, transforming the visit to the event into an inspiring travel experience. Business opportunities will continue to rise as sports has been a unifying force for every country, whether they are competing locally or abroad with every year, more and more sports events are happening across the globe. With such an opportunity in place, accommodation providers have been quick to cater to the needs of the sport tourists. Hoteliers tend to please their guests on sports holidays to every particular need, dependent on the hospitality package they choose, but overall, all hospitality guests can expect the finest high-quality dining and drinks selection, plus unique entertainment such as sporting guest speakers and live music. To upper the competition, some hotels even provide access via the VIP entrance and limited-edition souvenirs from the sports events. The main focus of this study is therefore to establish if sports events can accrue positive hospitality outcomes for the host destination city or country, by analyzing the worth of sports event tourism and its challenges and demands as a rapidly expanding business worldwide.
| Item Type: | Article |
|---|---|
| Subjects: | Social Sciences > Other social sciences |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Cvetanka Ristova |
| Date Deposited: | 28 Jan 2021 10:50 |
| Last Modified: | 28 Jan 2021 10:50 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/27293 |
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