Иновациите во туризмот и угостителството

Kitanov, Vladimir and Angelkova, Tanja (2020) Иновациите во туризмот и угостителството. In: Трета Меѓународна Научна Конференција Предизвиците во туризмот и бизнис логистиката во 21 век »ISCTBL 2020«, 13 Nov 2020, Stip.

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Innovation is an important factor of growth and development, both for individual companies
and for the economy as a whole. Innovation can only thrive in sound economic policy
accompanied by strong competition, so a free and open economic market is considered to be
the key to success when it comes to implementing innovative ideas. When it comes to
competition, innovation most often occurs in the oligopolistic market, and least in monopoly
because monopolists have no reason to make changes or any innovations. Market monopoly
and oligopoly can also occur in the tourism sector. The uniqueness of a particular destination,
e.g. uniqueness in terms of location, can lead to monopoly competition. Such destinations can
create a recognizable brand for which tourists are willing to pay higher prices due to the
uniqueness of the destination and high quality services. In contrast, oligopolistic competition
leads to standardized products. Airlines, hotel chains and car rental companies must constantly
innovate in order to be able to offer quality products at affordable prices, while remaining
competitive in the market.
Keywords: innovation, tourism, hospitality, economic growth.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Vladimir Kitanov
Date Deposited: 27 Jan 2021 21:39
Last Modified: 27 Jan 2021 21:39
URI: https://eprints.ugd.edu.mk/id/eprint/27275

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