Jovanovic Šaković, Jelena and Vujadinović, Radoje and Mitreva, Elizabeta and Fragassa, Cristiano and Vujović, Aleksandar (2020) The Relationship between E-Commerce and Firm Performance: The Mediating Role of Internet Sales Channels. Sustainability, 12(17) (6993). pp. 1-17. ISSN 2071-1050
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Abstract
This paper postulates that the effect of e-commerce on firm performance is not direct and needs to be examined using mediating factors. The Ordinary Least-Squares (OLS) model was employed with the data of the Flash Eurobarometer 439 Survey entitled The Use of Online Marketplaces and Search Engines by small and medium enterprises. The obtained findings provide support for the mediating hypothesis. To be more precise, while the relationship between e-commerce and firm performance is negative, it is positively mediated by certain types of internet sales channels. In particular, the benefits of e-commerce in terms of higher sales are more pronounced when firms use commercial websites and online marketplaces. On the other hand, the interaction between e-commerce and search engines has an insignificant effect on firm performance. This study advances research on e-commerce by emphasizing the importance of mediating effect.
| Item Type: | Article |
|---|---|
| Impact Factor Value: | 2,576 |
| Subjects: | Social Sciences > Economics and business Social Sciences > Media and communications Social Sciences > Other social sciences |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Elizabeta Mitreva |
| Date Deposited: | 31 Aug 2020 12:38 |
| Last Modified: | 31 Aug 2020 12:38 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/24400 |
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