Jovanov, Tamara (2020) Brand Capital and Brand Extensions. In: Accelerator programme for startups, July 2020, Skopje. (Submitted)
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Slideshow (Contents for the workshop on Brand Capital and Brand Extensions)
3 BRAND CAPITAL AND EXTENSIONS - School of Innovation and Branding.ppt - Supplemental Material
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Abstract
What is Brand Capital (Equity) and Why it’s Important?
Design of a Global Brand Capital (Equity)
Development of a System for Measurement and Management of Brand Capital
International promotion
Key Differences Between Promotion in Different Parts of the World (comparative – holistic approach)
Brand Management in Time
Brand Reinforcement
International Marketing Balance
| Item Type: | Conference or Workshop Item (Lecture) |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Economics |
| Depositing User: | Tamara Jovanov |
| Date Deposited: | 20 Aug 2020 08:09 |
| Last Modified: | 20 Aug 2020 08:09 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/24367 |
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