Tourism development of Ohrid (North Macedonia)

Petrevska, Biljana and Collins-Kreiner, Noga (2020) Tourism development of Ohrid (North Macedonia). In: Geobalcanica 2020, 12-13 May 2020, Ohrid, North Macedonia.

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The study investigates the current level of tourism development of Ohrid by applying the Tourism Area Life Cycle (TALC) model. The main aim is to assess how much the city has changed due to tourism expansion. In this line, the research explores each TALC stage by an in-depth analysis of Ohrid’s urban transformation. By employing qualitative and quantitative data, the study deeply elaborates many secondary sources along with the TALC model. The results point that some parts of Ohrid (like the old town) is experiencing negative reshaping as a result of tourism, thus provoking unsustainable quantitative growth in a spatially limited, non-expandable, and particularly fragile segment. The general findings indicate that over the years, tourism in Ohrid has exceeded its carrying capacity, beginning to cause damage to the social, cultural, and environmental fabric of the city. Hence, the study recommends that local tourism decision-makers must shift the focus of tourism policy towards qualitative growth, or Ohrid will either lose its environmental balance or its authenticity and livability, and most likely both.

Item Type: Conference or Workshop Item (Poster)
Uncontrolled Keywords: TALC model; Urban transformation; Tourism expansion; Tourism policy
Subjects: Social Sciences > Social and economic geography
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Biljana Petrevska
Date Deposited: 11 Jun 2020 06:45
Last Modified: 11 Jun 2020 06:45

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