Online stores - the world trend and experience in Republic of Macedonia

Ristevska, Stefanija and Temjanovski, Riste (2019) Online stores - the world trend and experience in Republic of Macedonia. Macedonian International Journal of Marketing, 5 (9). pp. 44-62. ISSN 1857-9787

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Abstract

The rapid development of computer technology and the explicit growth of the Internet imposes a great confidence on people that one day all business transactions, personal and commercial, will be made online. Modern society is characterized by the synergy of many, in appearance different areas of human interest. Today, it is difficult to pull a clear boundary between, for example, mobile phones, mobile computers, modern TV sets.
The good thing about e-commerce is that there are constantly new opportunities opened up in new markets. But main question is: are individuals and companies ready to fight in this field? Globalization requires strong "actors": the ability to provide services throughout the day, in different languages, to meet the demands of
people of different cultures. It is necessary to possess enormous dexterity, knowledge, access to information. The swap swiftly passed the trillions of dollars. E-commerce is expected to become the largest retail channel in the world by 2021, surpassing sales through retail outlets such as supermarkets, independent merchants, clothing and footwear stores, among others.
In this paper, the focus is placed on Internet shops as a contemporary trend in the world, their stagnation and the habits of customers with electronic commerce in our country.

Kеу words: e-commerce, internet, purchasing, product, research, development, representation.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Riste Temjanovski
Date Deposited: 16 Sep 2019 09:11
Last Modified: 16 Sep 2019 09:11
URI: https://eprints.ugd.edu.mk/id/eprint/22490

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