Denkova, Jadranka and Bajramovska, Mirjeta (2018) The role of communication management in sports with special emphasis on handball. (JPMNT) Journal of Process Management – New Technologies, International, 6 (4). pp. 35-40. ISSN 2334-7449 (Online), 2334-735X (Print)
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Abstract
Communication management plays a
significant role in all aspects of social life and is
increasingly representing an inevitable segment for
the successful functioning of organizations. Hence,
the topic of this research in order to perceive how
is communication management perceived in the
world of sport in the Republic of Macedonia. The
main emphasis is on researching the leadership for
communication in handball in the Republic of
Macedonia. The significance of this work is
especially pointed out in terms of the fact that sport
is the basis for the development of young people in
a country, both physically and mentally, and should
be an indication of the creation of healthy
individuals. Therefore, the internal and external
communication in sports clubs will affect their
achievements, the development of their image and
the achievement of efficiency of sports
organizations. Sport is a sensitive topic from the
aspect of being directly related to the citizens as
users of their services. Whether these clubs will be
successful depend on how they function, what is
their approach, the quality, how they communicate
with the public, inside the clubs and how they
communicate on a wider level, sports clubs among
themselves. Bearing in mind that this work is
concentrated on a serious methodological approach
which analyses relevant documents, statistical
indicators, as well as qualitative analysis of an
interview, it can be concluded that very little
attention is paid to communication management. Its
significance and role is not properly understood
and all this has further reflections and the negative
results in sports in the Republic of Macedonia. In
addition, there is a need for legal changes, training
of the involved people in the field that will enable
more serious approach to this scientific discipline,
which would improve the efficiency of sports
organizations in the Republic of Macedonia.
Keywords: communication, sports, handball,
management, organizational structure.
| Item Type: | Article |
|---|---|
| Subjects: | Humanities > Other humanities |
| Divisions: | Faculty of Law |
| Depositing User: | Jadranka Denkova |
| Date Deposited: | 05 Feb 2019 08:55 |
| Last Modified: | 06 May 2019 13:27 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/21377 |
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