Rural Entrepreneurship in the Era of Digitalization: Example of Macedonia

Magdinceva Sopova, Marija and Boskov, Tatjana (2018) Rural Entrepreneurship in the Era of Digitalization: Example of Macedonia. In: The Third International Scientific Conference "Tourism in function of development of the Republic of Serbia" Тourism in the Era of Digital Transformation, 31 May - 2 June 2018, Vrnjačka Banja, Republic of Serbia.

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Tourism is an area that fosters economic development with great
influence on other forms of tourism development. The pronounced
digitization processes in all segments of the operation cause changes in
the rural tourism sector. This paper focuses on influence of digitalization
among the enterprises in the field of rural tourism. The research of the
paper uses survey questionnaire method and it represents the perception
of the representation, information and the need for digitalization in the
rural tourism sector. The obtained results of the survey confirmed the
basic hypotheses that digitalization has an impact on rural tourism
development, as there is a strong need for information and financial
support in this sector. In the conclusion, the paper offers guidelines and
proposals for the development of rural tourism using the opportunities of
digitization, in order to overcome the established situation.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Tatjana Boskov
Date Deposited: 02 Nov 2018 11:05
Last Modified: 02 Nov 2018 11:05

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