Taskov, Nako and Sazdova, Julijana and Mitreva, Elizabeta (2018) Management in the development of tourism in the north-east of Macedonia. In: Тhe 34th International Scientific Conference on Economic and Social Development – XVIII International Social Congress (ISC-2018), 18-19 Oct 2018, Moscow, Russia.
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Abstract
In this paper we make an analysis of the companies that work in the hotel and catering industry in the north-east of Macedonia. The results from the research have shown that the companies need to constantly work on the advancement of the business processes by developing the Total Quality Management (TQM) philosophy, in order to both satisfy the wishes and the needs of the clients and to gain profit. The use of different tools and techniques in the marketing activities should help the companies to strengthen the brand and to enlarge the number of tourists and clients.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Social Sciences > Other social sciences |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Elizabeta Mitreva |
| Date Deposited: | 19 Oct 2018 11:50 |
| Last Modified: | 19 Oct 2018 11:50 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/20640 |
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