Fashion in the early XXth century-analysis of fashion and fashion tendencies during the first and second decade of the XXth century

Kertakova, Marija and Mojsov, Kiro and Andronikov, Darko and Janevski, Aco and Jordeva, Sonja and Golomeova, Saska and Gaber, Stevan and Ignjatov, Ivan (2018) Fashion in the early XXth century-analysis of fashion and fashion tendencies during the first and second decade of the XXth century. Tekstilna industrija, 66 (2). pp. 35-43. ISSN 0040-2389

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The first two decades of the XXth century are no less revolutionary compared with the previous XIXth
century. The two world wars play the role of a peculiar catalyst of a society in which fashion and fashion seasons are changing very quickly, although certain tendencies can also be sustained for longer cycles of infl uence (5-10 years). In the new century, the old nineteenth-century style remains, with crinoline and bustles disappearing, and the new cuties that replace the craftsmen who were born in the middle of the XIXth century, take on quite different paths of development. The personal pursuits and achievements of fashion designers turn into an ideal, which is also a radical change of the fashion paradigm that dominated throughout the post-war period and continued even after the Millennium. The new social relations lead to the massive action of sport and sportswear, whose creation and marketing become a new branch of the fashion industry. Resolving the dilemma of the appearance,the abandonment of artificial support structures for the garment,
redefine the role and function of the ladies’ dress, which naturally, for ease of wearing, begins to shorten and become lighter. A rational trend affect everything from the number and types of ladies’ garments (shirts, skirts and dresses) to all accessories in the suit,
first of all the hats. In the analysis of the second decade of the twentieth century, only the period from 1909 to 1914 is taken into consideration, because the years of military action (1914-1918) are practically excluded. Here we can talk about the influences of European fashion upon the development of everyday fashion in America. This is mainly related with the reasons of overcoming American political isolation and the new tendency of absorbing the European fashion, whose is adopted by the prewar European emigration in the United States.

Item Type: Article
Subjects: Engineering and Technology > Other engineering and technologies
Divisions: Faculty of Technology
Depositing User: Sonja Jordeva
Date Deposited: 17 Sep 2018 13:39
Last Modified: 17 Sep 2018 13:39

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