Stamenkovska, Mimoza and Zisovska, Elizabeta (2018) Impact of marketing in preventing the occurrence of excessive weight and childhood obesity among children in Republic of Macedonia. Macedonian International Journal of Marketing, 8 (2). pp. 4-16. ISSN 1857-9795
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Abstract
The emergence of overweight and obesity in children is a serious medical problem, which is increasingly gaining
epidemic proportions nowadays. The problem with excessive weight and childhood obesity occurs in developed countries and developing countries, and according to the data in the Republic of Macedonia this phenomenon has a
growing trend. If children in growth have problems with excessive weight it can lead to serious health problems, which previously were figured only in adults, such as:
hypertension, diabetes, hypercholesterolemia, low glucose tolerance.
Overweight and obesity can largely be prevented. But preventing the occurrence of excessive weight and obesity is a complex process that should not be just responsibility of the health authorities or persons who
experience it. Advertising, media and entertainment industries can positively show in big extent the importance of healthy eating and regular physical activity among children.
Public educational messages through multiple media types аre needed to support the efforts of the government authorities to enter changes in diet and physical activity among children and to provide important information about obesity in general population, especially parents, children and adolescents.
Key words: problem, diabetes, advertising,
media, healthy eating, physical activity.
| Item Type: | Article |
|---|---|
| Subjects: | Medical and Health Sciences > Clinical medicine |
| Divisions: | Faculty of Medical Science |
| Depositing User: | Elizabeta Zisovska |
| Date Deposited: | 05 Jul 2018 12:55 |
| Last Modified: | 05 Jul 2018 13:04 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/20146 |
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