The necessity of applying marketing strategies in tourism – the case of Slovenia and Tunisia

Cuculeski, Nikola and Cuculeski, Vasko and Cuculeski, Aleksandar (2017) The necessity of applying marketing strategies in tourism – the case of Slovenia and Tunisia. TTEM, 12 (4). pp. 254-259. ISSN 1840-1503

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It is known that tourism represents an interaction
between the tourist offer on one side and the tourist
demand on the other side. The results of this interaction
contribute towards the increase of the national
gross domestic product and an increase of the rate of
employment. It can be stated that significant attention
needs to be allocated in tourism and its development
and distinction of the destination has to be
made in order for it (the destination) to be attractive
for tourists (domestic and foreign as well i.e.). This
can be done if and only if the policymakers in tourism
create a marketing strategy for development of
different types of tourist products and promotion of
those products on the targeted markets. Therefore,
based on a comparative analysis of the tourism strategies
of Slovenia and Tunisia, this paper presents
prospective guidelines for creating and implementing
these strategies in Republic of Macedonia. The
experiences of these countries can serve as a solid
basis for developing strategies in tourism at different
levels, which will contribute to its successful development
in Republic of Macedonia.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Nikola Cucul
Date Deposited: 22 Jun 2018 11:50
Last Modified: 22 Jun 2018 11:50

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