Market Strategies Supported by Information Technology

Jovanovski, Vlatko and Jovanovska, Verica and Cekerovski, Todor (2012) Market Strategies Supported by Information Technology. In: Proceeding of 5th International Conference for entrepreneurship innovation and regional development, 1-2 June 2012, Sofia, Bulgaria.

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Giving the fact that after global economic crises the enterprises still feels the consequences, best for this is to transform organization structure in order to adapt to the new conditions at domestic and the international markets. Scientific paper gives special emphasis to the development of new market strategies supported by information technology infrastructure, highlighting the function of information technologies as a key driver of competitive strength of enterprises participating in international trade and its impact on organizational adaptation and the demands of international market.

Item Type: Conference or Workshop Item (Paper)
Subjects: Engineering and Technology > Electrical engineering, electronic engineering, information engineering
Divisions: Faculty of Computer Science
Depositing User: Todor Cekerovski
Date Deposited: 20 Apr 2018 12:10
Last Modified: 20 Apr 2018 12:10

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