Female entrepreneurship in tourism: a strategic management perspective in Macedonia

Serafimova, Mimoza and Petrevska, Biljana (2018) Female entrepreneurship in tourism: a strategic management perspective in Macedonia. Journal of Applied Economics and Business, 6 (1). pp. 21-32. ISSN 1857- 8721

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The entrepreneurship is one of the most important factors that contributes to the initiation of the self-development. By introducing a female entrepreneurship, the participation of women in the process of economic development has been increased in many ways. Yet, many obstacles are noted in the line of empowering women in their entrepreneurial achievement. Unlike other countries, men and women in Macedonia slightly differ in sectors in which they are engaged, generally depending on the managerial gender. The paper elaborates the main findings from a survey undertaken when evaluating the role of women working in tourism and running a tourism business in Macedonia. Moreover, the study assesses the current position of women in tourism in terms of detecting the most profound obstacles for their entrepreneurial advancement. For that purpose, a self-administered questionnaire was distributed among managers and employees working in travel agencies and tourism service facilities in several locations in Macedonia. While women share the same view with men concerning many investigated issues, their perception towards participation of women entrepreneurs in tourism in Macedonia strongly differs. Hence, men did not have unique attitudes whereas women’s perception is that their participation in tourism entrepreneurship is moderate and needs to be improved. Furthermore, the paper outlines the specific problems that women are faced with when being employed in tourism. Finally, in order to over-bridge the gap and move from the current to the vision of change, based on the research findings, the paper recommends many interventions to be implemented.

Item Type: Article
Uncontrolled Keywords: Entrepreneurship, Strategic management, Tourism, Women enhancement, Macedonia.
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Biljana Petrevska
Date Deposited: 11 Apr 2018 08:05
Last Modified: 11 Apr 2018 08:05
URI: https://eprints.ugd.edu.mk/id/eprint/19798

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