Hotel chains entering the Macedonian market

Miteva, Natasa (2018) Hotel chains entering the Macedonian market. International Journal of Management Excellence, 10 (2). pp. 1284-1291. ISSN 2292-1648

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Hotel industry is characterized as one of the oldest, diverse, innovative, and important industries around the world. Given the low entry barriers for global markets, it is also highly attractive, and its greatest growth happens on international level. Hotel chains are the leaders in hotel industry using franchise, managerial contract, strategic alliances, mergers and acquisitions, and joint venture, as an expansion strategies. The main goal of this article is to evaluate the entry and presence of international hotel chains on the Macedonian market, their contribution and effect. Even though young, the hotel market in Macedonia is with stable potential for growth and development, and with low entry barriers.

Keywords- Expansion strategies; hotel industry; entry strategies; hotel chain; hotel market; franchise; managerial contract; strategic alliance; mergers and acquisitions; joint venture; strategy for expansion

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Natasa Miteva
Date Deposited: 28 Feb 2018 10:58
Last Modified: 28 Feb 2018 10:58

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