The impact of small and medium sized enterprises in the development of health tourism in Macedonia

Magdinceva Sopova, Marija and Postolov, Kiril and Janeska-Iliev, Aleksandra and Josheski, Dushko (2017) The impact of small and medium sized enterprises in the development of health tourism in Macedonia. Magazine for economic theory and practice matters, 19 (1). pp. 69-79. ISSN 1450-7951

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Considering the theoretical approach of studying alternative forms of tourism,this paper main objective is investigating the concept of health tourism as a form of
alternative tourism, at the same time discussing specific characteristics of health tourismboth at the side of supply and demand. Furthermore, the different aspects should present
links between tourism and health, as a structural element of this discussion.
In the empirical section of the paper, a practical research is conducted that aims to
improve the understanding of the factual situation in light of small and medium sized
enterprises (SMEs),. Hence, the readiness of enterprises to offer the required services in
the segment of health tourism, as well as different related business activities to such, as
financing and innovations. In this context the paper confirms the basic hypothesis that
the development of health tourism in the country depends upon the presence of small and
medium sized enterprises, which are initiators of supply in the sector of health tourism.
Based on the results of the survey a concept for the for the further development of health
tourism is proposed.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Dusko Josevski
Date Deposited: 22 Dec 2017 09:55
Last Modified: 22 Dec 2017 09:55

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