Metodijeski, Dejan and Temelkov, Zoran and Stankovska, Aleksandra (2016) Guerrilla marketing – an important tool for managers in tourist sector. Macedonian International Journal of Marketing, 2 (3). pp. 124-129. ISSN 1857 - 99787
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Abstract
Aim of this paper is to present the opportunities arising from the application of guerrilla marketing for managers in the tourism sector. Examples of successful implementation in the hospitality and tourism sector are presented within the paper. Another objective is to present the idea that managers in tours sector, especially the one with limited marketing budget, should implement a creative, easy to implement and low cost strategies that could result in increased profit.
| Item Type: | Article |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Dejan Metodijeski |
| Date Deposited: | 07 Oct 2016 08:58 |
| Last Modified: | 07 Oct 2016 08:58 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/16387 |
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