Jovanov, Tamara (2016) Marketing is Dead! Long Live Marketing! . (Unpublished)
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Text (Lectures as a Visiting Professor at Faculty of Economics, Banja Luka)
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Abstract
The contents of the lectures included:
Why marketing?
Citizen, Consumer, Customer (Behavior)
Who is the Father of Marketing?
Some Antecedents of Marketing
When Did Marketing Start?
The Contributors of Marketing
Where Did Marketing Start?
Job Positions in Today’s Marketing Organization
The Role of the Chief Marketing Officer
Four Different CEO Views of Marketing
Reality – Truth – Challenge (Why Can’t We Make It?)
The Strong and Steady Progress of Marketing
Have You Done any Marketing?
What People Dislike About Marketing?
Critics of Marketing
The Other Side of the Coin
The Best Marketers
The Marketing Mantra
The 4 Principles of Marketing Strategy
Differentiation
Segmentation
Concentration (Targeting)
Most Powerful Appeals in Marketing
Competitive Positioning
Competitive Positioning Base
Competitive Positioning Strategies
Basic Steps of Competitive Positioning
The Marketing Mix (Beyond the 4P’s)
The Product
Diffusion of Innovation Theory
The Price (Definition)
The Price (Factors of Influence)
The Price (Common Mistakes)
The Price (Policy)
The Price (Facts)
How to Market in a Price Sensitive Markets
Distribution
Distribution (Method and Type)
Distribution (Facts)
Promotion (Marketing Communication Process)
Promotion Objectives
Integrated Marketing Communication
Key Elements in the Marketing Communication Process
What Macedonians like in Advertising
Promotion (Facts)
Where are the Companies in Regards to Marketing?
How Do We Do Excellent Marketing?
A Global Success Using Value – Based Model (Beiersdorf)
Characteristics of Firms of Endearment
Ways to Grow a Business
Some Different Marketing Terms for the Future
| Item Type: | Teaching Resource |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Economics |
| Depositing User: | Tamara Jovanov |
| Date Deposited: | 09 May 2016 09:39 |
| Last Modified: | 16 Aug 2018 07:03 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/15779 |
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