Sofijanova, Elenica and Kletnikoski, Petar and Fotov, Risto (2011) Correlation Dependence between Consumer Needs Satisfaction and Profit Making in Agribusiness. International scientific on-line journal "SCIENCE & TECHNOLOGIES", I (6). pp. 7-10. ISSN 1314-4111
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Abstract
In this transition period, marketing management is diversifying its role – from analyzing the methods for cost reduction and improvement the physical efficiency of product movement from producers to consumers - towards new approach, understanding consumer needs as a basis for product improvement which will meet those needs. Data were collected from the research conducted in the period 2010-2011 in 10 companies from small agro-business and 7 vineries. There is an emotional connection with the one’s own organization, managers and the other employees, they expense to make it more successful (71,42%), they are loyal to the company and ready to accept any work assignment (53,06%) only to work in their own organization. This is a fact which implies for high connection with the organization, not only the owner, but also the other employees too, because there is a similarity between personal, individual values of the employers and the values of the organization.
Key words: marketing management, satisfaction of consumer needs, making a profit, marketing approach
| Item Type: | Article |
|---|---|
| Subjects: | Agricultural Sciences > Other agricultural sciences |
| Divisions: | Faculty of Agriculture |
| Depositing User: | Elenica Sofijanova |
| Date Deposited: | 31 Oct 2012 11:39 |
| Last Modified: | 26 Nov 2012 08:28 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/152 |
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