Petrevska, Biljana and Ackovska, Marija (2015) Tourism development in Macedonia: evaluation of the wine route region. Ekonomika - Journal of Economic Theory and Practice and Social Issues, 3. pp. 73-83. ISSN 0350-137X
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Abstract
The paper evaluates the current status of tourism development in the Wine route region in Macedonia. It analyses the major problems and obstacles that prevent further tourism expansion of this region by pointing to weaknesses that need to be addressed. The main accent is put on the necessity for reformulating the strategy for change. A field survey was conducted in the line of assessing the up-to-date tourism growth. The overall conclusion is that the destination has profound limiting factors for further tourism development. Therefore, the current marketing strategy needs an improvement in the line to overcome the spotted obstacles for destination and product development.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Tourism development, Tourism planning, Wine route, Macedonia |
| Subjects: | Social Sciences > Other social sciences |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Biljana Petrevska |
| Date Deposited: | 02 Nov 2015 10:15 |
| Last Modified: | 02 Nov 2015 10:15 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/14050 |
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