WEB-Based Portal for Tourism Promotion of Macedonia

Petrevska, Biljana and Koceski, Saso (2012) WEB-Based Portal for Tourism Promotion of Macedonia. In: - International Conference “The Role of Media in Promotion of Product and Service”, 14-15 June 2012, Skopje, Macedonia.

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Everyone identifies tourism as a source for generating numerous positive impacts, mainly based on the quantity of tourists and travelers. Yet, attracting them in a bigger number is not a trouble-free process, particularly in times of ever-changing environment and travel preferences. The rapid development of Internet, has changed tourism consumer behavior dramatically specifically to the way how they search for information. The Web became the leading source of information mainly important in times of enlarged number of competitors in tourism market, thus detecting tourism promotion as a way-out. The paper argues the importance of creating personalized tourism recommender. Moreover, it attempts to justify the necessity of developing web-based portal in order to assist tourists in identification of their holiday. The case of Macedonia as an empirical evidence reports on practical experience gained from a successful implementation of recommendation system in tourism promotion purposes. Finally, the research outcomes alarm the relevant tourism-actors in the country, that the time has changed and that on-line experience has shifted from searching and consuming to creating, connecting and exchanging.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Tourism; Promotion; Recommendation system; Travel preferences; Macedonia.
Subjects: Social Sciences > Other social sciences
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Biljana Petrevska
Date Deposited: 20 Nov 2012 08:15
Last Modified: 20 Nov 2012 08:15
URI: https://eprints.ugd.edu.mk/id/eprint/1391

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