Petrevska, Biljana and Trajkov, Nikola (2015) Evaluating tourism development of South East Macedonia: a micro region perspective. Journal of Applied Economics and Business, 3 (3). pp. 56-75. ISSN 1857- 8721
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Abstract
The paper evaluates the current level of tourism development in a micro region consisted of the municipalities of Gevgelija, Bogdanci and Dojran, as part of the South East planning region of Macedonia. It analyses the tourism sector dynamics by evaluating the market, the core value chain as well as the enabling environment for tourism development. Moreover, it elaborates the supporting functions, services, rules and regulations that facilitate tourism growth. For that purpose, the paper undertakes several commonly applied analysis (SWOT, PEST, VRIO and TALC) in the line of detecting the most profound obstacles as well as potentials for tourism enhancement of the micro region. The overall conclusion is that the current marketing strategy needs to be redesigned in order to overcome the spotted weaknesses.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Tourism development; Evaluation; South East region; Macedonia. |
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Biljana Petrevska |
| Date Deposited: | 17 Sep 2015 12:45 |
| Last Modified: | 17 Sep 2015 12:45 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/13819 |
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