Jovanov, Tamara (2015) Principles of marketing: Setting goals and marketing strategies. Univerisity Jaume I, Castello, Spain. (Unpublished)
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FUNDAMENTS OF MARKETING - CREATING GOALS AND MARKETING STRATEGIES 2015.pdf Download (4MB) | Preview |
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The Land of Dust and Shadows.pdf Download (894kB) | Preview |
Abstract
Presented material to the students:
6.1. The mission of the organization and corporate goals
6.2. Marketing goals
6.3. Classification of marketing strategies
6.4. Generic marketing strategies regarding the wanted competitive advantage.
6.5. Competitive strategies in relation to the competitors and in relation to the environment.
6.6. Growth strategies or investment (intensive growth and integration / diversification) and maintenance strategies or divest (maintenance, harvesting and elimination).
| Item Type: | Other |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Economics |
| Depositing User: | Tamara Jovanov |
| Date Deposited: | 08 May 2015 11:22 |
| Last Modified: | 16 Aug 2018 07:05 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/13136 |
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