Kovacevik, Kristina (2014) Practicing supply chain management in the wine industry and recommendation to the wine industry in regards to improvement of the supply chain in the Republic of Macedonia. Хоризонти, 14. pp. 143-153. ISSN 1857-856X
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Abstract
Wine consumers in 21 century are very demanding in terms of the
quality, price, delivery reliability and the total set of services they receive
from the companies participating in wine industry. On the other hand, these
companies are faced with increasing pressures imposed by global hyper
competition to deliver quality wines with the right price, at the right time, at
the right place and for the right costumers. In these market conditions, local
markets are becoming too narrow and internationalization of operations
becomes a necessity. This is especially true for Macedonian wine producers,
whose domestic market is one of the smallest in Europe. Good supply chain
management optimizes business processes, enables coordination of
operations from the process of design until the final sale of wines and
improves the competitive position of wineries in the domestic and
international market.
| Item Type: | Article |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Kristina Kovacevik |
| Date Deposited: | 17 Mar 2015 08:58 |
| Last Modified: | 17 Mar 2015 08:58 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/12932 |
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