Social networking as driver of EICs formation

Boskov, Tatjana (2010) Social networking as driver of EICs formation. In: ICEIRD 2010: International Conference for Entrepreneurship, Innovation and Regional Development, 27-29 May 2010, Novi Sad, Serbia.

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Abstract

To understand social networking as driver of EICs formation should take in first place
Social Network Analysis theory. SNA assumes that people are interdependent. This
approach has turned out to be useful in explaining many real-world phenomen. The
important of this theory, are few things, which can help: actors and their actions are
viewed as interdependent rather than independent; relational ties (linkages) between
actors are channels for transfer or “flow” of resources (either material or
nonmaterial);Network models focusing on individuals view the Network structural
Environment as providing opportunities for or constraints on individual action and
Network models conceptualize structure (social, economic, political and so forth) as
lasting patterns of relations among actors. Using SNA tools in organizations are used
to explain the major concepts and business benefits as well as their application to
business problems. SMEs, managers or organisations should use it as an important
component of an overall KM strategy. These representations (networks views) can
then be used by managers to better address innovation problems related to corporate
communication culture (quality of communication, frequency of communication, etc).
Every type of organisation can benefit by using SNA tools, and in that way to
understand the social networking as driver of EICs formation.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Tatjana Boskov
Date Deposited: 13 Nov 2014 11:02
Last Modified: 13 Nov 2014 11:02
URI: https://eprints.ugd.edu.mk/id/eprint/11320

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