Boskov, Tatjana and Lazaroski, Spire (2010) Mind mapping for business planning and marketing plans. In: 6th International May Conference for Strategic Management, 30 May-01June 2010, Kladovo, Serbia.
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Abstract
In order to market effectively, it is important to have a clear understanding of what
the market is currently like and your position in it. This can be extended to looking for ways
that can extend the market, bridge to another market, or create a new market entirely. So,
marketing control is important. Marketing plans using Mind Mapping because marketers need
plans. But more importantly, you need "buy-in" from everyone involved to ensure the plan
receives maximum support.
So if you like to see improvements in your existing business processes, if you are curious
about how mind mapping that can be fun to use and yet give back fantastic results; if you need
to come up with better solutions, communicate more effectively, run projects more efficiently,
give better presentations or be more productive; than you need to be using Mind Mapping.
Using Mind Mapping is almost certain to improve your productivity by at least 20%, whether
your business is small, medium or large.
The benefits which are gained in business planning are: Mind Mapping software leads to early
identification of important problems, which can lead to finding solutions prior to launch, or lead to the realization that the plan needs to be significantly revised or even scrapped; getting
the people who will be responsible for implementation to agree in advance on purpose,
priorities and strategies before implementation, typically leads to better results; business
planning can serve as a roadmap to compare with results as the venture proceeds from paper to
reality. In other hand, marketing plan objectives supported with Mind Mapping software are
typically on the level of sales, profit, return on investment or, for larger businesses, market
share.
Good control helps the marketing manager locate and correct weak spots-and at the same time
find strengths that may be applied throughout the marketing program. Control works hand in
hand with planning.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Tatjana Boskov |
| Date Deposited: | 12 Nov 2014 13:41 |
| Last Modified: | 12 Nov 2014 13:41 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/11314 |
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