Brand and Branding as Important Management Priorities

Ristevska-Jovanovska, Snezana and Magdinceva Sopova, Marija (2018) Brand and Branding as Important Management Priorities. Knowledge - International Journal, Scientific Papers, 28 (1). pp. 209-215. ISSN 2545-4439

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Abstract

The marketing practice of creating a name,symbol or design that identifies and differentiates a product from other products.Brand is a known identity of a company in terms of what products and services they offer but also the essence of what the company stands for in terms of service ad other emotional,non tangible consumer concerns.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Marija Magdinceva Sopova
Date Deposited: 15 Jan 2019 15:16
Last Modified: 15 Jan 2019 15:16
URI: http://eprints.ugd.edu.mk/id/eprint/21125

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