Customer involvement into product creation process in Macedonian companies

Stojanova, Teodora and Mirakovski, Dejan and Gecevska, Valentina and Simeonov, Simeon and Dzidrov, Misko (2014) Customer involvement into product creation process in Macedonian companies. In: 6th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2014), 24–26 Sept 2014, Novi Sad, Serbia.

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Abstract

The communication between the customers and companies is necessary and offers customers greater satisfaction. Customers express their individual needs and enable the companies to produce customized products. Incorporating customer preferences into product specification means successful customized product. This paper discusses how manufacturers try to involve customers in product creation process. Analyzing some companies in Macedonia we identify different forms which are used as a solution for customer involvement in the product creation process. The results of the study show which are the current trends for cooperation with customers and meeting their needs.

Item Type: Conference or Workshop Item (Paper)
Subjects: Engineering and Technology > Mechanical engineering
Engineering and Technology > Other engineering and technologies
Divisions: Faculty of Mechanical Engineering
Depositing User: Misko Dzidrov
Date Deposited: 28 Jan 2015 10:41
Last Modified: 28 Jan 2015 10:41
URI: http://eprints.ugd.edu.mk/id/eprint/12143

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