Truth and Lies: marketing in the 21st Century

Jovanov, Tamara (2017) Truth and Lies: marketing in the 21st Century. [Project] (Unpublished)

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Abstract

One of the most universal truths is the fact that everything changes. So does the scientific area of marketing. However, before we are able to see, analyze or anticipate the change, we must first learn about and understand the core concepts of the subject in matter and implement them accordingly. Our society is in a magical circle of never ending transition and infinite new beginnings, a situation that makes it very hard for healthy development of any scientific area, as well as marketing. Thus, it is of great importance to educate young people about the basic truths and the most dangerous lies about marketing. This will enable them to make informed and educated decisions about their own choices, as well as develop a strategic mindset for future needs regarding their personal or professional development.

Item Type:	Project
Subjects:	Social Sciences > Economics and business Social Sciences > Media and communications Social Sciences > Psychology Social Sciences > Sociology
Divisions:	Faculty of Economics
Depositing User:	Tamara Jovanov
Date Deposited:	27 Mar 2017 12:52
Last Modified:	16 Aug 2018 06:59
URI:	https://eprints.ugd.edu.mk/id/eprint/17636

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