Measuring business outcomes within Macedonian travel companies

Mitreva, Elizabeta and Prodanovska, Vesna and Jakovlev, Zlatko and Koteski, Cane and Angelkova, Tanja (2011) Measuring business outcomes within Macedonian travel companies. In: Contemporary trends in tourism and hospitallity, 29-30 Sept 2011, Novi Sad, Serbia.

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Main discrepancy between the TQM (Total Quality Management) strategy and the regular quality management methods within travel companies could be met with the fact that the latter one is based on the following approach: planning, organizing and control, while TQM strategy besides the appointed activities insists on amending through learning and investigation of issues and therefore gaining the final aim of continuous quality improvement. In order to become flawless, measuring the business outcomes comes with the purpose to derive a feedback for how well things are done, what’s lacking according the planned actions. The evaluation into companies needs to be done in each stadium and the outcomes gained should be used as a powerful weapon in order to continue the follow-up cycle towards continuous improvement. The analyses in this paper are under the influence of the percipience from our practice, manner of self-assessing and the issues that Macedonian travel companies experience with European and world market as well as the measures that are undertaken from the managers in terms of improvement of products/ services and business processes.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Social and economic geography
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Cane Koteski
Date Deposited: 21 Nov 2012 14:33
Last Modified: 05 Dec 2013 12:29

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