Miceski, Trajko and Stojovska, Natasa (2013) Улогата на е-маркетингот во услови на променета демографска структура на потрошувачите, со осврт на Р.Македонија. In: Прва меѓународна научна конференција на тема: „Влијанието на научно – технолошкиот развиток во областа на правото, економијата, културата, образованието и безбедноста во Република Македонија“, Еуробалкан, 20-21 Dec 2013, Скопје, Македонија.
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Abstract
Globalization, development of information and communication technologies and other trends in the new millennium are changing the approach to consumers. From enterprises is more demanding, despite adapting on time to current needs and demands of consumers, and the ability for anticipating their future changes, especially in demographic structure, expressed through decreased natality and increased average life. In this regard, Internet is emerging as the newest and most important technology for understanding the needs of different demographic segments of customers and offering appropriate products and services.
It’s appearance and use resulted in increased role of electronic marketing in relationship with consumers, enabling more direct, faster and more efficient communication between businesses and consumers. Although traditional media (television, print media) are still having big influence on buying decision, the impact of electronic media (social networks, websites) is growing, together with the development and use of the Internet as a medium for advertising and selling.
In this paper, through tabular, graphic and computational examinations, will be presented the role of e-marketing in the changing demographic structure of the population, expressed through decreased natality and increased average life.
Keywords: Internet, consumers, electronic sale, marketing, relationships, natality, life expectancy.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Social Sciences > Economics and business |
| Divisions: | Faculty of Economics |
| Depositing User: | Natasa Stojovska |
| Date Deposited: | 11 Feb 2014 13:28 |
| Last Modified: | 11 Feb 2014 13:28 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/9185 |
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- Улогата на е-маркетингот во услови на променета демографска структура на потрошувачите, со осврт на Р.Македонија. (deposited 11 Feb 2014 13:28) [Currently Displayed]
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