The provision of quality of enterprise's supply as a basic factor for increasing of the market share on the global market

Miceski, Trajko and Pasovska, Silvana (2013) The provision of quality of enterprise's supply as a basic factor for increasing of the market share on the global market. Четврта меѓународна научна конференција - Меѓународен дијалог Исток - Запад. ISBN 978-608-4689-04-1.

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Abstract

The provision of the quality of the enterprise’s supply is directly connected with the marketing. The Marketing plays the most important role in securing and directing the enterprise to deliver its products and services with high quality towards the consumers. The quality usually is defined as a sum of attributes and characteristics of the product or the services which refer to its ability to meet the asked needs, tastes and expectations of the consumers. Thereby as a necessity, in purpose to be found which characteristics of the products make their quality, quality asked by the consumers, is imposed an comprehensive market research.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Silvana Pasovska
Date Deposited: 04 Dec 2013 10:23
Last Modified: 07 Aug 2015 08:20
URI: http://eprints.ugd.edu.mk/id/eprint/8255

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