Process of change in marketing strategy and structure

Miceski, Trajko and Pasovska, Silvana (2013) Process of change in marketing strategy and structure. Contemporary management challenges and the organizational sciences, 2. pp. 155-156. ISSN ISBN 978-608-4729-00-6

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The organizational change is a component of the contemporary enterprise, because it is considered that the process of the changes improves the working process. With the change of the organization of the marketing activities one should have in mind the structural nature of the changes in the strategy, technology, procedures and methods which make the marketing interesting, challenging and attractive as a business function. Important factor for creating of appropriate marketing organization of the marketing sector is the way of connecting with the product consumers and the users of the services. The size of the market (on local, national or international level) influence on the organization of the marketing sector and the role of the marketing sector is to increase the number of consumers and to increase the frequency of the purchases with simultaneous improvement of the production program and the selling system of the products as well. The marketing should be understood as a behaving culture of the manufacturers towards the consumers. Therefore the initiative of the marketing must be pointed towards adaptation of the products to the demands of the buyers. In fact, the marketing is a special managerial function which creates the behaving culture of the buyers. Key words: marketing, organizational changes, manufacturers, buyers, management.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Trajko Miceski
Date Deposited: 25 Nov 2013 14:52
Last Modified: 07 Aug 2015 08:29

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