Глобална маркетинг конкуренција

Miceski, Trajko and Pasovska, Silvana (2013) Глобална маркетинг конкуренција. Меѓународна конференција, Промените во глобалното општество, Европски универзитет - Скопје .

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Abstract

The process of globalization resulted in development of new paradigms for international business parallel with the globalization of the market, the globalization of the product and the globalization of the working process. The work on the contemporary global market demands knowledge of the complex developing trends and basics in realization of the marketing competition. The changes in the global environment, on one side, allows to the companies realization of a freer approach to the market, while, from other side, unambiguously changes the conditions of the long-term sustainable competitiveness. The global marketing competition more and more is based upon the rational use of the available business resources, the active introduction of the marketing knowledge, the orientation on the buyers as well as on the competition. The change in the global envelopment search change in market program and different access in longtime profitability.The good knowledge to competition come from different courses,development and application on the best possible marketing strategy are condition for heave on marketing effectivity to global companys.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Silvana Pasovska
Date Deposited: 25 Nov 2013 09:37
Last Modified: 07 Aug 2015 08:30
URI: http://eprints.ugd.edu.mk/id/eprint/8045

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