Enhancing Tourism Promotion by Enriched Web-based Portal

Koceski, Saso and Petrevska, Biljana (2012) Enhancing Tourism Promotion by Enriched Web-based Portal. BH Economic Forum, 3 (4). pp. 259-274. ISSN 1986-681X

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Abstract

Every country is interested in tourism development for its general contribution to national income and economic growth. Since attracting bigger number of tourists is not a trouble-free process, particularly in times of ever-changing environment, tourism promotion is detected as a way-out. The paper argues the importance of creating personalized tourism recommender. Moreover, it attempts to justify the necessity of designing web-based portal in order to assist tourists and travelers in identification of their holiday. The case of Macedonia as an empirical evidence reports on practical experience gained from a successful implementation of recommendation system in tourism promotion purposes.

Item Type: Article
Uncontrolled Keywords: Tourism; Promotion; Recommender; Macedonia.
Subjects: Social Sciences > Other social sciences
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Biljana Petrevska
Date Deposited: 12 Nov 2012 10:18
Last Modified: 12 Nov 2012 10:18
URI: http://eprints.ugd.edu.mk/id/eprint/704

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