Application of E-Tools for Tourism Promotion by Young-Adults in Macedonia

Petrevska, Biljana (2012) Application of E-Tools for Tourism Promotion by Young-Adults in Macedonia. Conference Proceedings, International Conference “The Role of Media in Promotion of Product and Service”, Skopje, Macedonia. pp. 61-75. ISSN 978-608-4691-01-3

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Abstract

This study is focused on the strengths and challenges associated with using the Internet as a rapidly evolving medium in tourism promotion. For this purpose, the paper examines the young-adult consumers’ attitude, mainly towards three aspects: (1) application of Internet for travel and tourism; (2) usage of on-line social networks in sharing travel and tourism experiences; and (3) trust in e-media for tourism promotion purposes. The aim of this research is to determine the level of application of e-tools in tourism promotion by young population in Macedonia. So, this empirical evidence reports on analysis based on data obtained from customer survey among 502 young-adult consumers. The outcomes confirm the research hypothesis and point to crucial importance of introducing e-tools for tourism promotion and increasing the awareness for Macedonia as a tourist destination. Moreover, the paper strongly recommends this concept and urges the need for identifying effective framework for mitigating the up-to-date modest tourism results, thus acting as basis for initial suggestions in improving tourism promotion of the country.

Item Type: Article
Additional Information: International Conference “The Role of Media in Promotion of Product and Service”, Skopje, Macedonia, 14-15 June 2012.
Uncontrolled Keywords: Young-adults; Internet; On-line social networks; Tourism promotion; Macedonia
Subjects: Social Sciences > Other social sciences
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Biljana Petrevska
Date Deposited: 12 Nov 2012 09:44
Last Modified: 12 Nov 2012 09:44
URI: http://eprints.ugd.edu.mk/id/eprint/695

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