Empirical Evidence of Contribution to E-Tourism by Application of Personalized Tourism Recommendation System

Koceski, Saso and Petrevska, Biljana (2012) Empirical Evidence of Contribution to E-Tourism by Application of Personalized Tourism Recommendation System. Scientific Annals of the “Alexandru Ioan Cuza” University of Iasi – Economic Sciences Section (1). pp. 371-383. ISSN 0379-7864

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Abstract

This article examines the necessity of applying recommendations by introducing web portal in the line of enriching e-tourism. It argues the dramatically change of tourist motives and interests due to the rapid usage of Internet. In order to cope with ever-changing tourist preferences and to contribute to tourism and economic development, a tourism recommendation system is proposed. Hence, a software module is developed based on collaborative filtering method which accuracy testing performed satisfactory outcomes. Moreover, acting as a national tourism web portal it enables to be introduced as a tool for assisting tourists in identification of a tailor-made tourist place. So, the study indicates a solution for generating personalized list of interesting tourism items by matching them to the tourists’ preferences. In this line, “MyTravelPal” is strongly recommended as a way-out in increasing the awareness for certain tourist destination that is capable of fulfilling travelers’ favorites.

Item Type: Article
Uncontrolled Keywords: Internet, e-tourism, web portal, recommendation system.
Subjects: Social Sciences > Other social sciences
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Biljana Petrevska
Date Deposited: 12 Nov 2012 09:39
Last Modified: 12 Nov 2012 09:39
URI: http://eprints.ugd.edu.mk/id/eprint/693

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